With our signature 6-week Online IPS Bootcamp now retired, Tog Academy would like to present you with a Lite version of the core program, perfect for those on the go.
Are you too busy to go through 60 pre-recorded lessons and modules? Our brand new, 5-Week In-Person Sales Training is for you!
Immerse yourself in the knowledge and get a refresh and optimise your sales strategy.
Join us for 5 information packed online calls, ask questions and up your IPS game now!
You are ready to stop trading time for money in favour of earning at your full potential.
YOU WERE MADE FOR MORE THAN CONSTANTLY DOUBTING YOURSELF, QUESTIONING THE VALUE OF YOUR SERVICE AND CHASING CLIENTS FOR MONEY.
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Tell me if this sounds like you:
5-week live IPS Power-up is the roadmap to earning more than you currently are.
The moment you implement the strategies from this live online course, you will start shifting your client base to higher level customers.
"I have been a family photographer for 11 years & a mentor for the last 8, and I have had the pleasure of working alongside many other trainers. I know their ethos and, most importantly, their actual impact on photographers' businesses.
Maggie is the ONLY trainer I will refer photographers to for in-person sales training – she is incredibly knowledgeable but, most importantly, trains in a way that makes it simple for photographers to start creating a better service for their clients and increase their average sales.
Many of us struggle with the thought of "selling", and that's where her training is different – she will give you the tools for every stage of in-person selling, from displaying your wall art to clarifying your pricing.
The photographers I have referred to Maggie have returned to me and said they wished they had worked with her sooner as now they are kicking themselves at all the missed opportunities with past clients."
Nina Mace
“Raising my average sale by 20-25% was my goal, and with Maggie's strategies, I ended up doubling my average sale in the first month after implementing her recommendations.
If you're willing to put in the work, it's gonna work."
Aimee-Jo Ahmed,
Newborn Photographer of The Year 2019 & 2022
Imagine how incredible it's going to feel when you...
You are here because you know something is not quite working and you want to improve it. Let’s slow down and get the nitty-gritty details that are standing in your way of that reality:
You have a family. You can only work during school hours. "How is anyone going to come to view their images during the day? Have they all not got jobs?" In this course, I will show you how I manage my workload, including viewings, Monday to Friday, 10am to 4pm, without affecting my weekends or family time.
You don't want your work stuff to take over your home either. I get it. There are display ways around that, too. Having started from a home studio, I have some first-hand experience in the matter. We will go through this together and find the ultimate products and sizes to work with your available space.
You don't like people selling things to you, and don't want to shove things down people's throat. Facing clients when showing off your work gives you minor heart palpitations. You have the soul of an artist, and don't like pressurising people into buying. I get it more than you know. This is actually the case for a vast majority of my trainees, hence why the course is structured in a way that there is no pushing or pressurising anyone. With years of sales experience, I managed to build it utilising all the soft yet effective sales techniques, which in many cases don't even involve action on your side, when solutions are put into place.
Sometimes all you need is the right tools to get the job done. It's not your fault if it didn't work the first time around if you didn't have the right strategy to follow. Nothing is lost. You have the experience to build on and make it a success, with a proven path and a script to follow.
It's all a process and you can buy your samples as you go. Most of my product sales, and a vast majority of my wall art collections, sold from digital room mock-up templates on my website. Samples help a lot but if you don't have them, it won't stop you benefiting from this course.
I completely get it. This is why this course comes with a lot of pre-designed templates and lists for you, to save you hours and hours of work. Consultation questionnaire, product guide template, preparation template for client to be sent prior to the in-person sales meeting, list of places where you can mention wall art, in order to avoid mentioning to prep your clients for purchase, and most of all: a full list of all my "golden phrases" that I use during my own sales meetings; I give you all of it with this course.
My top package was my ceiling, and I rarely made any more because I didn't know how to sell products after the digital package sale was secured.
My sales wasn't a process but chaos, and I was too tired and overworked to step out of the race and look at my business from the outside.
But I knew it wasn't supporting the lifestyle I wanted for myself and my family. I knew I had to start working smarter, because physically, it wasn't possible to work any harder.
My turning point happened when my husband said he was going to leave if I carried on working this much. I had to act and fast, to save my family.
In the same year, I started attending photography conferences and got introduced to the concept of wall art. Initially, I bought only a few small samples, as my display space was limited, but those sold. I wanted to learn more about making the transition from digital to physical product sales more seamless. I started reading up more on the sales processes and human psychology, and over the coming months, my client journey was mapped out.
I tested various methods for product sale, different phrases and approaches, and soon, the picture was clear and my methods bulletproof.
I am working with my ideal clients, with a sales average comparable to my friends' monthly salary, but it wasn't always this way.
When I started my photography journey in 2015, I was hustling for every £. I was constantly chasing new clients because it seemed like the only way to bring in income.
The results spoke for themselves. Not only did I double my earnings that year, but I stopped feeling completely wiped out and exhausted.
I started getting other photographers approaching me to share my findings and the methods I used to gain the extra income from product sales, and shortly after, my first group workshop was on the way. Best of all? The feedback was absolutely mind-blowing.
The knowledge my students gained worked just as brilliantly for those who never tried in-person sales as it worked for all the seasoned IPS professionals.
I decided to make this tried and tested system available to everyone.
The only live 5-week in-person sales course for photographers, covering all aspects of your client's journey.
Created for photographers who want to upgrade the level of their service and their earnings fast.
Here’s why our 5-week Live In-Person Sales Training is different than anything else out there:
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"Maggie, it’s been 9 months from the moment you taught me how to do IPS and yesterday, I made my first $10k from one session + they want to buy more after we do their second separate IPS from their maternity session.
I can’t thank you enough for teaching me human thinking and making me realize it’s not selling product but value.
After 9 months of practice and mistakes, my clients buy more and more and more. I’m just in joyful tears. I would never imagine me making that much from one session!!! Thank you from bottom of my heart. My 1:1 with you was one of the best investments in my photography career!!!"
- Daria Kielek,
Daria Kielek Photography, New Jersey
5-week Live In-Person Sales Training
Just picture what's going to be possible when you learn how to increase your average sale seamlessly, and have a clear step-by-step process in place that will take the anxiety and stress from the IPS.
Ready to join
our 5-week Live In-Person Sales Training?
Here's what you're getting when you enrol today:
Total Value = £1,438
Today's Price: £299
or 3 payments of £137
BEST VALUE (SAVE £50+)
PAYMENT PLAN
Need help ordering or have questions?
Send an email to community@togacademy.com and we'll get back to you ASAP.
Ready to join our 5-week Live In-Person Sales Training?
Here's what you're getting when you enroll today:
Total Value: £1,438
Today's Price: £299
or 3 payments of £137
BEST VALUE (SAVE £112!)
PAYMENT PLAN
Need help ordering or have questions?
Send an email to community@togacademy.com and we'll get back to you ASAP.
Here's what we'll do together:
8th June, 7pm London time
If you are after everyone, you are not properly targeting anyone. We will laser focus on the message you need to send out to attract the right type of clients, who not only pay you what you deserve, but also appreciate your craft.
After this call, you will develop the right online language and define your brand, to attract the right people, without wasting your time on attracting just anyone and struggling to monetise them.
When you get a clear idea about who you want to service, we will learn how to find them and get them to book!
Failing to plan is planning to fail, and you are way too smart for that. After this call, you'll put your Marketing Manager hat on and map out the path to your online visibility.
15th June, 7pm London time
This is where you overcome your fears of overwhelm, slay your anxiety demons, and build a solid foundation for designing your client's ideal dream session.
BONUS! I will give you a printable list of questions to get you started and save you time coming up with them yourself.
22nd June, 7pm London time
How do you choose the right products for you and your clients? What types of samples to get? What images to use in them and which size works best?
We will start wooing your customers with your gorgeous wall art, before they even consider having it.
I will teach you how to build the need for the products, without the sleaziness, before you even press the shutter.
I will cover all things "products" and more during this call.
BONUS! Product Guide for Clients: plug & play template for Canva.
29th June, 7pm London time
Pricing has forever been the subject I get asked about the most and I am glad, because it is my favourite of all subjects!
Wondering what starting price to have for your services? Whether to have a minimum spend? How to price your offering for top package sale? Should you have a digital-only package? Should you add wall art within your packages? Do we need pricing on our website?
All the answers you craved are up for grabs during this call.
BONUS! A list of package prices for you to use as a template, in case you get stuck. They will be relevant no matter what level of pricing you are at.
6th July, 7pm London time
In the immortal words of Rihanna & Calvin Harris, "This is what you came for."
In the last call, you'll toss your creator graduation hat into the air - and release your brand new baby (in the form of a carefully curated selection of images) into the world.
No more galleries sent out, only to die a painful death of your client's overthinking and overanalysing.
No more lack of control and not being able to deal with objections.
No more missing out on the emotional reaction to your hard work.
You won't be spending the rest of your days *hoping* all that shooting, editing, culling, styling pays off. This is where it actually does! Happy tears all around. Congrats!
BONUS! Words that sell - list of phrases to use during the IPS meeting + wall art touch points - list of places where wall art should be mentioned for higher sales
Enrolment closes in...
Ready to raise your average sale
and stand out from competition?
Here's what you're getting when you enrol today:
Total Value: £1,438
Today's Price: £299
or 3 payments of £137
BEST VALUE
PAYMENT PLAN
Need help ordering or have questions?
Send an email to community@togacademy.com and we'll get back to you ASAP.
Ready to raise your average sale
and stand out from competition?
Here's what you're getting when you enrol today:
Total Value: £1,438
Today's Price: £299
or 3 payments of £137
BEST VALUE
PAYMENT PLAN
Need help ordering or have questions?
Send an email to community@yourwebsite.com and we'll get back to you ASAP.
Did someone say EXTRA BONUSES to help you START EARNING MORE MONEY even faster?
Here’s what’s included in THE ONLINE IPS BOOTCAMP when you enroll today:
Bonus #1:
Words that sell +
wall art touch points list
(value: £397)
I give you my tool kit: the most sought-after 11 golden phrases that got me the stable income and increased my takings year on year since I started.
You can use them all in each sales appointment. Or you can choose your favourite ones. Pick what suits your personality best.
+ A list of 14 wall art touch points - 14 places where your wall art should be mentioned for higher sales.
Bonus #2:
Printable Consultation Questionnaire
(value: £147)
Stop DIY-ing your consultation and get all the relevant questions in a two-page, printable form, that you can use with your clients.
Bonus #3:
Product guide for clients:
plug & play template for Canva (value: £197)
Is designing a sleek product guide always on your to-do list, but never gets actioned?
Today may be your lucky day as I am bringing you the template that will make it a breeze to bring your product guide into life, to dazzle your clients with your stunning offering.
Just add your product images, sizes and prices you want to offer them at and any product information you would like to add. The designing part is done for you!
"I first met Maggie in 2017 when I became a professional photographer. At the time, she was doing 1:1 IPS training and I was lucky enough to have time with her at the beginning of my career.
Because of her, my sales increased by 30% when she encouraged me to raise my prices, add in wall art and other well-crafted printed products.
Maggie's IPS and Marketing process allowed me to see that maintaining the human connection through every step of the way ensures my clients value the work I create for them.
I was so nervous about starting the process and ordering appointments; how could someone want my work on their walls? But, they do!
I appreciate Maggie so much. She helped me push past my extreme insecurities and see myself as a true business woman."
- Samantha León, Little Lion Photography, California
"OMG, book her! Do it now! Send her a message.
I made my money back and a few months' salary in my very first IPS session after training.
Last week, a client paid top package during the session BEFORE the IPS, and then ordered 2 frames at IPS.
Today's newborn paid top package again before leaving and was talking about wall art during the session, thinking about room placement.
Repeat after me:
I. Will. Book. Maggie. Today.
I. Will. Earn. Lots. Of. Money."
- Elicia Edwards,
The Copper Lens Studio, United Kingdom
"What can I say? THE Mrs Robinson is a genius. What she doesn't know about selling to clients isn't worth knowing.
The whole process she makes a cinch to enable your clients to buy.
A true businesswoman and lovely with it."
- Gary Hill, United Kingdom
UK Photographer of The Year 2021 and 2022,
Commissioned Portrait Photographer of the Year
Children’s Photographer of the Year
Master Craftsman of the Guild of Photographers
Fellow of the Society of Wedding and Portrait Photographers
I want to raise your average sale, make you more comfortable with the process and give you all the tools needed to build up your confidence. The skills and the ability to do it are already within you, but I will use all my powers to get those skills and ability out and make them shine like a raw diamond.
Here's why now is the perfect time for you to enrol for the 5-week In-Person Sales Training today:
You don't want to waste another year achieving less than you are capable of.
We will never be as young as we are today, and never have as much energy to implement changes as we do now.*
*Even if you are not feeling very energetic, because you are overworked with no money to show for it,
create the lifestyle you are capable of. The one that made you choose photography as a career, where work wraps around your life, not the other way around.
Get your hands on all the answers, without wasting time trying to figure them out on your own.
This program is here, to give you not only the right tools, but a community rooting for you.
People in the same boat, wanting the same things you do.
Would you like all the help to get you to where you want to be financially, but also professionally?
Ready to raise your average sale
and stand out from competition?
Here's what you're getting when you enrol today:
You can spend the next FIVE WEEKS trying to figure this out on your own, spending a lot more time than you need to, and making more mistakes than necessary…
Or you can hop into THE 5-WEEK
IN-PERSON SALES TRAINING
and get the shortcut.
Ready to join
The 5-Week In-Person Sales Training?
Here's what you're getting when you enrol today:
Enrolment closes in...
Total Value: £1,438
Today's Price: £299
or 3 payments of £137
BEST VALUE
PAYMENT PLAN
Need help ordering or have questions?
Send an email to community@togacademy.com and we'll get back to you ASAP.
Ready to join
The 5-Week In-Person Sales Training?
Here's what you're getting when you enroll today:
+ BONUSES WORTH A WHOPPING £741
Total Value: £1,438
Today's Price: £299
or 3 payments of £137
BEST VALUE
(SAVING OF £112!)
PAYMENT PLAN
Need help ordering or have questions?
Send an email to community@yourwebsite.com and we'll get back to you ASAP.
Q: Who is The 5-Week In-Person Sales Training for? Should I join?
The 5-Week In-Person Sales Training was created with newborn, baby and family photographers in mind, who want increase their average sale, get better quality clients, give better quality service, whilst gaining more free time in the process to do the things they truly love (even if it is working on your business). If that's your jam, we'd love to have you on board!
Q: I'm busy. Do I have time for this?
The 5 live calls take place on specific date, but if you miss it, you will be sent a recording of the call.
Q: What is your refund policy?
I’m confident you’ll see results inside The 5-Week In-Person Sales Training. If for some reason this course is not what you were looking for, get in touch within 7 days from signing up and we’ll refund your purchase.
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© Tog Academy
ALL RIGHTS RESERVED
https://www.togacademy.com/